Initiative.com Initiative – Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.

Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on...

Initiative.com Overview

Initiative.com ranking shows that the page is at position 315,564 over the world, while the bulk of its audience is from United States, where it ranks 73,049.

It is beneficial to initiative.com that their hosting company CLOUDFLARESPECTRUM Cloudflare, Inc., GB servers are located in United States, as that reduces page load time for the majority of their users. See the list of other webpages hosted on CLOUDFLARESPECTRUM Cloudflare, Inc., GB servers.

In terms of rank-to-traffic ratio, initiative.com has 914 unique users per day, viewing 2,282 pages. The rank based value of initiative.com is 42,616 USD. Every user makes 2.68 pageviews on average.

Initiative.com boasts a link base consisting of 517 referring domains and 608 external backlinks, as revealed by the data obtained from web network scanning.

Initiative.com top-level domain belongs to .COM domain zone. Check other webpages in .COM zone.

According the last verification test in October 06, 2024, initiative.com has an expired SSL certificate issued by Starfield Technologies, Inc. (expired on October 27, 2024). Click button “Update” SSL Information at the Safety Information section. Check the list of websites using SSL by Starfield Technologies, Inc..

Based on data from Google Safe Browsing, Google Safe Search, Symantec and Web of Trust initiative.com is a fairly safe domain.

According the Mobile-Friendly test by Google initiative.com is nice optimized for mobile devices and tablets, however the webpage speed could be improved.

Initiative.com Rank Summary

Global Rank

315,564

Average Load Time

5.42sec

Links In Count

130

Website Value

$39,459

Audience Geography. Where are initiative.com visitors located?

Country	Visitors
United States US	68.3%
India IN	4%
Greece GR	3.3%
Other	24.5%

Country	Pageviews
United States US	78.9%
Greece GR	2%
India IN	1.4%
Other	17.7%

Country	Rank
Greece GR	57012
United States US	73049
India IN	313744

Where do visitors go on initiative.com?

Subdomain	Pageviews
sharepoint.initiative.com	47.83%
initiative.com	34.52%
huddle.initiative.com	9.17%
other	8.43%

Subdomain	Pageviews per User
sharepoint.initiative.com	6.2
initiative.com	1.9
huddle.initiative.com	1

Subdomain	Reach
initiative.com	52.53%
huddle.initiative.com	26.53%
sharepoint.initiative.com	22.4%

How popular is initiative.com?

Period	Global Rank	Global Rank Delta
past 3 months	315564	-4814
past month	274894	-96744
past week	615394	336973

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	352663	-34453	11	10%	2.5	20%
30	287781	-172682	14	90%	2.9	40%
7	558115	320216	6	-67.992%	3	-24.11%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	321191	7201	16	-2.26%
30	291084	-71650	19	30%
7	686468	355843	7	-57.826%

Initiative.com Website Safety

Overview

Last Updated: 11/29/2024

Overall result - initiative.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/29/2024

initiative.com is safe.

Norton ConnectSafe evaluates initiative.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 12/10/2016

initiative.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

initiative.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/28/2021

initiative.com is safe.

McAfee assesses initiative.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze initiative.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/10/2019

initiative.com child safety is very good.

The WOT calculates reputation of the initiative.com. This reputation system receives ratings from users and information from third-party sources, assesses the initiative.com for safety features and confirms, whether initiative.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	initiative.com
Issuer Organization	Starfield Technologies, Inc.
Issuer	Starfield Secure Certificate Authority - G2
Algorithm	RSA-SHA256
Valid form	10/27/2023
Expiration	10/27/2024
Signed	Certificate is not self signed
Additional Domains	initiative.com www.initiative.com

Initiative.com Rank History

Alexa Rank shows how popular initiative.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If initiative.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to initiative.com and pageviews on initiative.com over the past 3 months.

Initiative.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 209242

ASN Title: CLOUDFLARESPECTRUM Cloudflare, Inc., GB

Last Update: 07/21/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2020, American Registry for Internet Numbers, Ltd.
#

No match found for a 209242.

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2020, American Registry for Internet Numbers, Ltd.
#

Initiative.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: INITIATIVE.COM
Registry Domain ID: 344156_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.brandsight.com
Registrar URL: http://gcd.com
Updated Date: 2023-04-12T21:18:27Z
Creation Date: 1995-11-09T05:00:00Z
Registry Expiry Date: 2025-11-08T05:00:00Z
Registrar: GoDaddy Corporate Domains, LLC
Registrar IANA ID: 3786
Registrar Abuse Contact Email: abuse@gcd.com
Registrar Abuse Contact Phone: +1.5189669187
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS1-01.AZURE-DNS.COM
Name Server: NS2-01.AZURE-DNS.NET
Name Server: NS3-01.AZURE-DNS.ORG
Name Server: NS4-01.AZURE-DNS.INFO
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-26T05:44:25Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
initiative.com	54.208.240.164	300

Host	MX Record	Priority	TTL
initiative.com	mxb-00198c03.gslb.pphosted.com	10	300
initiative.com	mxa-00198c03.gslb.pphosted.com	10	300

Host	NS Record	TTL
initiative.com	ns2.interpublic.com	86400
initiative.com	ns1.interpublic.com	86400
initiative.com	ns3.interpublic.com	86400

Host	TXT Record	TTL
initiative.com	ANqM7s+8ut+ItL9HkU0ODNIWH/QDtj/pE2wWiwzWwSPOdh1iVIYXB1SFz3iVXIKBQemfF7/65EhhJnX9Xst5XA==	3600
initiative.com	adobe-idp-site-verification=89c6d663-724b-4d06-90f3-e4f18ca675dd	3600
initiative.com	v=spf1 include:spf-00198c03.pphosted.com include:spf.protection.outlook.com ip4:170.200.165.53 ip4:170.200.165.54 ip4:170.200.165.55 ip4:170.200.130.21 ~all	300
initiative.com	MS=ms42509866	3600

omaedcgdc200.pub.ipgnetwork.com
TTL: 3600
Email address: gis.dnstech.interpublic.com
Serial: 2019082702
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum: 3600

Initiative.com HTML Check

HTML Validation Tool

Errors

Element “title” not allowed as child of element “head” in this context. (Suppressing further errors from this subtree.)

Bad value “https://api.w.org/” for attribute “rel” on element “link”: The string “https://api.w.org/” is not a registered keyword.

Attribute “href” not allowed on element “span” at this point.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “” for attribute “src” on element “img”: Must be non-empty.

Duplicate ID “easing”.

Duplicate attribute “class”.

Duplicate ID “country_id”.

Duplicate ID “work”.

Duplicate attribute “data-22500”.

End tag “p” seen, but there were open elements.

Unclosed element “a”.

End tag “a” violates nesting rules.

Cannot recover after last error. Any further errors will be ignored.

Warnings

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The first occurrence of ID “easing” was here.

The first occurrence of ID “country_id” was here.

The first occurrence of ID “work” was here.

Initiative.com Desktop Performance

Last tested: 12/11/2017

Desktop Speed

34%

Optimize images

Leverage browser caching

Reduce server response time

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify CSS

Minify HTML

Desktop Resource Breakdown

Total Resources	133
Number of Hosts	9
Static Resources	106
JavaScript Resources	18
CSS Resources	15

Initiative.com Mobile Insights

Last tested: 12/11/2017

Mobile Usability

95%

Size tap targets appropriately

Mobile Speed

27%

Optimize images

Leverage browser caching

Reduce server response time

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify CSS

Minify HTML

Mobile Resource Breakdown

Total Resources	137
Number of Hosts	9
Static Resources	110
JavaScript Resources	18
CSS Resources	15

Initiative.com Common Typos

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www.initiative.con

Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on...

Initiative.com Overview

Initiative.com Rank Summary

Initiative.com Website Safety

Initiative.com Rank History

Initiative.com Hosting Information

Initiative.com Domain Registration and Settings

Initiative.com HTML Check

Initiative.com Desktop Performance

Initiative.com Mobile Insights

Initiative.com Similar Audits

Initiative.com Common Typos